Umpqua Holdings Corporation, [parent company of] Umpqua Bank, is a financial holding company based in downtown Portland, Oregon, United States. Headquarters are in the Umpqua Bank Plaza, formerly the headquarters of Benj. Franklin Savings and Loan. The firm has two principal operating subsidiaries: Umpqua Bank (the Bank) and Umpqua Investments (formerly Strand, Atkinson, Williams and York (Investments)).\nThe company\u2019s main operating segments are personal banking and lending, business banking and lending, and wealth management. The bank serves consumers and businesses in the community.\nAs of 2015, Umpqua Bank had $24 billion in assets and $18 billion in deposits and was ranked among the largest 60 banks in the nation. Its parent company, Umpqua Holdings, is publicly traded. As of 2016, Umpqua Bank was the largest Oregon-based bank and had 350 branches in Oregon, Washington, California, Nevada and Idaho.