Quiksilver

Quiksilver

Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.\nThe Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law, was inspired by Japanese painter Hokusai's woodcut, The Great Wave off Kanagawa. It depicts a large wave with a mountain on a red background.\nThe company also produces a line of apparel for young women, under the Roxy brand. The Roxy logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Another line of apparel for women is under the brand Quiksilver Women.\nIn 2013, Quiksilver initiated a turnaround plan after suffering financial losses for six years. However, by September 2015, the company filed for bankruptcy. After emerging from bankruptcy in early 2016, the company once again became privately held, with Oaktree Capital Management as the majority shareholder.

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